Introduction. In general, CAL AUTO MALL ("CAL AUTO MALL") does not collect, store, use or disclose personally identifying information except in very specific instances, such as, for example, when you enroll as an advertiser in the Services, as defined below. Whenever we collect such information, you will have a choice regarding whether to provide it, how it will be used, and to whom it will be disclosed. The instances in which CAL AUTO MALL does collect and use information are specifically described in this Privacy Policy. CAL AUTO MALL values its users and their concerns about privacy. To this end, CAL AUTO MALL engages in consistent information practices and uses its best efforts to make clear disclosures regarding those practices. This Privacy Policy is a part of that effort.


What does this Privacy Policy cover?
This Privacy Policy applies to collection, use, storage and disclosure of information by CAL AUTO MALL. If there are any exceptions, we will clearly disclose them prior to collecting any information, and will give you an opportunity to choose not to participate or provide the information. By using the Services and our Web site, you consent to the collection and use of your information as we outline in this Privacy Policy. CAL AUTO MALL may decide to change this Privacy Policy from time to time. When we do, we will post any changes here so that you are always informed of the information we collect, how we use it, and the circumstances under which we disclose it. Please be aware that, as part of the Services, CAL AUTO MALL provides links to Web sites operated by third parties, and may also provide search results and similar services to third parties for display on their own Web sites or applications. CAL AUTO MALL is not responsible for the information collection or privacy practices or the content of those third party Web sites or applications. Also, please be aware that banner ads on CAL AUTO MALL are provided by a third party, which may collect cookies as part of the process of serving those ads. These cookies are typically used for the purpose of tracking performance of the banner ads. CAL AUTO MALL does not determine which information will be collected by that third party. Please see the paragraph below regarding Third Party Banner Ads.


Third Party Banner Ads.
We may use other third-party advertising companies to serve ads when you visit our Web site. These companies may use information (not including your name, address, e-mail address or telephone number) about your visits to this and other Web sites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you.

What information does CAL AUTO MALL collect and how is it used? Does CAL AUTO MALL disclose information to third parties?
CAL AUTO MALL may collect any or all of the following three types of information: (a) traffic or click stream data, (b) cookies, or (c) contact information and other personally identifying information. CAL AUTO MALL's collection and use of each type of data is described below, as well as the ways (if any) in which the data may be shared with third parties.


(a) Traffic or Click stream Data. Data about traffic and usage is not personally identifying or identifiable, and is not supplemented or combined with personally identifying or identifiable information. CAL AUTO MALL may share information it collects with certain selected third parties, but only in aggregated, anonymous form. For example, we may tell an advertiser that a certain number of people visited a certain area on our Web site, or searched Web sites for the term "used car." CAL AUTO MALL collects some information regarding use of the Services by observing browser functions and the files (pages) users access. For example, CAL AUTO MALLís servers collect information about the site from which you entered to enable CAL AUTO MALL to calculate and pay its affiliates, information about the most frequently searched terms to help its advertisers provide the most relevant search results, information about usage to check for fraudulent behavior or other abnormalities and to ensure that our Services are technically superior. In addition to the foregoing applications, CAL AUTO MALL uses the information (in aggregate form) to better design the Services.

(b) Cookies. Like many sites, CAL AUTO MALL collects information about online behavior using cookies. These cookies contain identification information that enables us to see how our users are interacting with our site and how frequently they are returning, as well as to streamline their experiences using the Services. Our cookies do not contain any personally identifiable information. Cookies let us know about repeat visitors and if we are delivering quality products and services. CAL AUTO MALL may also use cookies to identify which sites our repeat visitors are coming from, so that we can place more of our online advertising on these sites, and can, where necessary, pay our affiliates and other business partners. To CAL AUTO MALL, using information within cookies is an anonymous way to survey how we are doing and to look for ways to improve our Services. You may set your browser software to reject cookies, but you may not be able to use all of the features of the Services. CAL AUTO MALL may share information about usage of the Services with third parties, but only in aggregated, anonymous form. In the course of serving advertisements to this site, our third-party advertiser may place or recognize a unique "cookie" on your browser.

(c) Contact Information or Personally Identifying Information. CAL AUTO MALL can obtain access to your name, e-mail address and other contact information only (1) when you become an advertiser with CAL AUTO MALL, provide comments, submit a problem, or request information from CAL AUTO MALL and provide your name or return contact information, or (2) in connection with special offers or contests.

Contact information provided in connection with problems, comments or requests is used only to respond to those problems, comments or requests. This information is not stored or used in connection with traffic or click stream data and is provided to a third party only as necessary to respond to the comment, problem or request. Finally, you may choose to provide contact information, other personally identifying information, and demographic information in order to participate in optional surveys or contests, which are run for promotional purposes. CAL AUTO MALL uses such information to send you information about its products and to notify you if you win the contest. Finally, from time to time, but only with your permission, CAL AUTO MALL may provide certain of its users' registration information to selected third parties who wish to participate in special promotions offered in conjunction with CAL AUTO MALL. Users may opt-out of receiving such communications at any time by contacting CAL AUTO MALL.

Is data stored by CAL AUTO MALL secured?
To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, CAL AUTO MALL has put in place physical, electronic, and managerial procedures to safeguard and secure the information it collects online. However, data security is a constantly evolving art and science. You should consider any communication that you transmit to CAL AUTO MALL (such as data, questions or answers, comments, or suggestions) as non-confidential, and agree that CAL AUTO MALL will not be liable or responsible if information that belongs to you is intercepted and used by an unintended recipient.

Does CAL AUTO MALL collect personally identifying information from or about children?
CAL AUTO MALL uses reasonable efforts not to collect, use or discloses individually identifiable information from children under the age of 13. The Services are not targeted at children, and children may not register for any portions of the Services that require registration. Please check with those sites to determine their privacy policy.


How can I access or correct any personally identifying information about me?
To request a copy of the personally identifiable information you have sent to CAL AUTO MALL, please send an e-mail containing your request to; You must provide your full name and the e-mail from which the request is received (and to which the response will be sent) must match the e-mail on file with CAL AUTO MALL. You may then correct or delete such information using the procedures specified in the e-mail.

How do I find out more about CAL AUTO MALL's information practices?
If you have any questions about anything in this Privacy Policy or about collection of personally identifiable information, or information generally, please contact CAL AUTO MALL as follows:

P.O. Box 1251
Alta Loma, CA. 91701


This Privacy Policy was last revised on April 01, 2005.